A subdomain is part of a domain that appears before the main domain in the URL structure, serving as a unique web address for a specific section or functionality of a website.
The primary purpose of a subdomain is to direct users to different microsites within the same main domain webpage.
For instance, if your main domain name is www.yourdomainname.com, a subdomain might look like this: www.blog.yourdomainname.com.
When a new visitor comes to your website and sees all the content packed up on the main domain page, they may find it overwhelming or challenging to navigate.
However, with a well-organized subdomain structure, users can quickly grasp the layout of your website and easily access the information they need.
This improves the overall user experience, and they will return to your site in the future.
Furthermore, subdomains offer significant advantages in search engine optimization.
Having a single domain with overloaded content may take more time for search engines to analyze and rank properly.
However, by using subdomains, you can manage and implement SEO strategies based on the specific content of each subdomain.
This enables better targeting of keywords and more effective optimization, leading to improved search engine rankings and visibility.