Articles

Redirects play a vital role in managing traffic when your older URL no longer exists or is unavailable.

They redirect the user's browser from one URL page to another, ensuring a smooth transition for the visitor.

This is particularly useful when the original web page is broken or not functioning due to technical issues. When visitors encounter a broken page or link, it can be frustrating and negatively impact their user experience.

To prevent this, website owners use redirects to automatically steer users to the current working page or a suitable alternative.

By doing so, visitors are spared the disappointment of encountering broken pages and are seamlessly directed to the relevant content

Implementing redirects effectively enhances the user experience, as nobody wants to repeatedly encounter broken or non-functional pages.

By employing redirects, website owners can maintain traffic flow, retain visitors, and provide a more positive browsing experience.